and Goals . . .
One thing our designers can have a problem with is clients who are unclear concerning the 'objectives and goals' of the project. If the project brief is unclear in this regard, it is recommended we talk to you to get clarification.
When we have an understanding of what is expected, we put ourselves in a much better position to create designs, promotions and publicity solutions that will meet your needs instead of us just guessing.
This saves time and frustration on both sides.